The impression you make on your prospects and customers with your social media branding influences your business's strength and long-term success. Battling brand inconsistency? Maintain the right company image and develop a strong thought leadership brand with Thrive Internet Marketing Agency’s social media brand management services!
Our social media branding and marketing company helps you create a consistent brand voice, engage your target audience and foster lifelong customers with the right mix of brand marketing content and boosted posts tailored to each social media channel.
What Is Social Media Branding?
Shape Your Brand Perception and Build Online Trust
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
Advertising on Social Media: How Does It Differ
From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
Drive Greater Results With Paid Social Media
As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.
Thrive Internet Marketing Agency is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.
Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!
Why Your Business Needs To Use
Social Media Advertising
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Increase Follower Growth RatePaid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Thrive has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!
Boost Organic PostsWorking on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.
Ramp Up Website ConversionsAdvertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center's paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.
Drive More Clicks and ViewsOnline users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.
Attract Qualified LeadsDepending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.
Gain Actionable InsightsWhich social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.
Offer a Clear Value PropositionHow can your brand fix a customer’s specific problem? Laser-focused social media advertising for businesses allows you to showcase the unique selling points (USPs) of your priority products or services and leverage compelling calls-to-action (CTAs) to motivate consumers to take real steps towards your desired action.
Generate Direct SalesWhether you’re introducing new collections to past customers or deploying seasonal offers to motivate targeted consumers to purchase, launching time-sensitive offers is made easier and more profitable through social advertising. Paid social media campaigns are a convenient, low-cost option to influence consumers’ buying decisions and generate more sales.
Allocate Your Spending WiselyAmong the biggest advantages of social media advertising is that you can track data in real-time and set a realistic social networking ads budget for your campaign. An eCommerce store reached out to Thrive to handle its Facebook ads management and with about $8,000 in ad spend, we produced 170K in revenue within a 28-day attribution window.
Results-Driven Social Media Advertising Company
Achieve the Highest Yield at the Lowest Cost Possible
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
Thrive Internet Marketing Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
Discover how our social advertising strategies accelerated the online growth of these clients:
In 2016, a manufacturer and national distributor of automotive performance products reached out to Thrive to boost its audience growth and drive new product engagements. Our promotional campaigns helped the client reach engaged audience segments and garner direct messages and inquiries about its new product.
Thrive was tapped to manage the paid social media campaign of an online shop in Southern California. With a strategic combination of organic and paid social media advertising campaigns, we helped the client gain 794 percent ROI and an increase of 84 percent in Facebook referrals to its website at only $0.15 cost per click.
People Reached via
Our Facebook advertising company partnered with a full-service RV dealer in Fort Worth, Texas, to help position its latest brand promotions in front of highly interested buyers. We’ve launched several social media advertisements that generated increased website traffic, link clicks and follower growth rate for the client.
Social Media Platforms Your Business
Should Consider Using for Advertising
Ensure the Most Efficient Use of Your Resources
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers’ limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At Thrive, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.
Social Media Platforms for Business Niches With Different Needs:
How Much Does Social Media Advertising Cost?
Pay the Right Amount for Each Click and Impression
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost, Instagram advertising cost, Twitter advertising cost and other social media ad spending are based on different variables, including:
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!
Average Advertising Cost for Each Social Media Platform:
Facebook Advertising Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
Twitter Advertising CostThe rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 - $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 - $4.00 per follower.
Instagram Advertising Compared to Facebook ad management, advertising on Instagram is relatively high. The average Instagram advertising cost is $0.60 - $2.00 per click. Agencies advertising on Instagram can expect an average CTR of 0.22 percent in the feed.
LinkedIn Advertising CostThe rate of advertising on LinkedIn depends on your campaign goals. Typically, LinkedIn advertising cost begins at a $10 daily budget per campaign with an average CTR of 0.22 percent. Talk to us and see how much you can save!
TikTok Advertising CostTikTok advertising cost starts at $10 per CPM (cost per mile or cost per 1,000 views) and varies based on the ad format and duration. Contact our social advertising agency to learn how to get the best performance from your TikTok ads.
Pinterest Advertising CostThe average Pinterest advertising cost for building brand awareness is $2.00 - $5.00 per 1,000 impressions. Meanwhile, boosting engagement and driving website traffic ranges between $0.10 - $1.50 per engagement.
Reddit Advertising Cost
Like TikTok advertising, Reddit advertising works on a cost-per-mile basis. Advertising on Reddit begins at $5 per day. It also has an auction style where you can bid for ads for as low as $0.20 per bid.
Thrive’s Social Media Advertising Services
Get Expert Support to Achieve Your Company’s Growth Goals
Why Choose Thrive for Your Social Media Advertising
Increase Your Leads, Signups and Sales
Thrive Internet Marketing Agency is one of the leading social media marketing and Facebook advertising companies in the United States. Throughout the years, we’ve helped hundreds of industry leaders bring outstanding business results through targeted ads on social media.
Put the power of social media advertising to work for your business by teaming up with Thrive! Here’s what you can expect when you choose our social and Facebook ads agency: